The Sun Is Shining Somewhere
2009 was a great year for the YMCA in Seattle, and nationally. The Seattle chapter raised $40 million in its capital campaign, including $2 million in matching grants from the Kresge Foundation and the Bill and Melinda Gates Foundation. This is difficult to do, very difficult. What might be of greater interest, since all this talk about other people's money is making me sad and envious, is the news that the YMCA of the USA has the nations's most valuable nonprofit brand, worth $6.4 billion. This according to a survey that uses brand image, 2007 revenue and potential for future growth to calculate value.
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